Less Guessing, More Intention

Less Guessing, More Intention

Running it back doesn’t mean repeating ourselves. It means looking at what worked, what didn’t, and being honest about what we actually want to put out into the world.

For a long time, design felt noisy. Trends moved fast, platforms changed rules overnight, and everyone was reacting instead of creating. Somewhere along the way, it became easy to design for algorithms, for timelines, for what was “safe.” That was never the point.

As we move into 2026, we’re shifting how we work. Fewer guesses. More intention. Less chasing, more deciding. We’re designing things we would wear ourselves, pieces that make sense in real life and don’t need a paragraph of explanation to justify why they exist.

This new batch isn’t about nostalgia, but it isn’t about being new for the sake of new either. It’s the result of sitting with ideas longer, refining them, cutting what doesn’t matter, and keeping what does. Some designs came together quickly. Others took years to feel right. All of them went through the same filter: would we actually wear this?

We’re also leaning harder into how things are made. Hands-on processes, real printing, real production. Not everything needs to be perfect or polished to death. Sometimes the best parts are the little inconsistencies that prove something was actually touched, worked on, and made by people who care.

After almost two decades, we’re comfortable trusting our instincts again. No trends to chase. No safety nets. Just ideas that feel solid, wearable, and honest to where we’re at right now.

This is the next run. Not a reset, not a rebrand. Just moving forward with clearer eyes and better intent.

Welcome to 2026.