The brains behind our coziest drop yet. 

Most lookbooks polish the product and hide the people. We flipped the script. For our new Core Crewneck Set: Vanilla, Cobblestone, and Concrete Grey. We pointed the camera at the guys who actually pushed pixels, picked fabrics, and lost sleep over rib-knit tension.

Enter Toph, Mark, and Kevin. The three-man design hive that keeps Gnarly! looking (and feeling) right. We cleared a corner of the fulfillment room, stacked some sample bales, cracked open a bag of chicharon, and let the homies style their own work uniforms. What you’re seeing is honest, mid-grind energy. No rented studio, no pro models, just the crew, the crewnecks, and a thousand yards of bubble wrap.

Why Shoot Designers?

Because design is personal. The crewnecks didn’t pop out of a mood-board machine. They came from taste, trial, and late-night Slack wars over stitch counts. Putting Toph, Mark, and Kevin in front of the lens reminds us (and you) that clothes are built by people who care. It’s a thank-you and a flex at the same time.

We’re proud of the product, but prouder of the hands behind it. Show the boys some love in the comments, snag a crewneck (or three), and let the world know you’re wearing work stitched by real ones.

Made with Good Intentions. Always, and now you know by whom.