Our flag inside one of Asia’s largest malls

When Gnarly! first started slinging hand-pulled tees out of a bedroom in 2008, the goal was simple: make weird, cartoon-driven clothes for friends who skated, gigged, and stayed up late on internet forums. Fast-forward sixteen years and the brand has just opened its newest and most ambitious outpost inside SM North EDSA, a retail leviathan that pulls in more foot traffic than many international airports.

Planting a store in this 498,000-square-meter complex isn’t just a vanity flex; it’s a strategic checkpoint on Gnarly!’s master transit map. A plan to connect Philippine street culture to the wider Asian scene, one station at a time.

The Space: From Subway Platform to Color Riot

Step off the mall concourse and you’re greeted by a glowing yellow pylon stamped with the OG lightning logo. Above it, a red LED ticker scrolls, “WELCOME TO GNARCity! MADE WITH GOOD INTENTIONS!” mimicking subway arrival boards. The interior keeps that transport-hub energy: curved steel ribs, hanging rail “tracks,” and industrial spotlights that sweep over an explosive wall of tie-dyes, striped jerseys, neon hoodies, and pigment-washed caps.

On the far side sits the GNARCity System Map—a floor-to-ceiling graphic that reimagines Manila’s transit lines.

Final Boarding Call

Opening in SM North EDSA is a milestone that validates sixteen years of DIY hustle, but it’s also a dare: can a proudly Filipino, cartoon-obsessed streetwear label scale up without losing its misfit soul? If the roaring LED ticker, candy-colored hoodies, and smiling shop crew are any sign, the answer is hanging right there on the rail. Waiting for you to try it on.

Grab a ticket, mind the gap, and welcome to SM North Edsa. The next train leaves whenever you decide to pull up.